Tom the Dancing Bug, a consistently amusing weekly comic, had a joke once about a comic strip called "Comics that follow the formal structure of a joke, but are so wholly and unambiguously unfunny, they defy classification as 'humor.'" Watching the commercial below made me think of that:
Ha ha! It's funny because the dog doesn't understand idioms! Stupid dog!
I'm pretty sure that Bush's used to just feature a voice-over for Duke, so I'm a little sad to see them go the "freakish CGI-animated mouth" route. Maybe they needed that to make Jay Bush seem a little less crazy, though. He never acknowledges the camera, and presumably he and Duke both know that (a) these are Bush's Baked Beans and (b) they use a special blend of spices, so who the fuck is he talking to at the start of the ad?
I must admit, though, that I'm amused by what I assume is the intentionally funny suggestion that Jay Bush makes all the Bush's Baked Beans in a crockpot on his home stove.
4 comments:
Jay Bush is not a household name - do not star in your own commercials. This should be a cardinal rule of making commercials.
Roll that beautiful bald footage!
I am so tired of this commercial. I agree that Jay Bush should not star in his own product commercial. Everytime I go to the grocery store, I intentionally avoid purchasing his item. Knowing that he probably makes tons of money but wont spend enough money for entertaining commercial only mkes me not wanting to contribute to his self-loving commercial fee.
I am so tired of this commercial. I agree that Jay Bush should not star in his own product commercial. Everytime I go to the grocery store, I intentionally avoid purchasing his item. Knowing that he probably makes tons of money but wont spend enough money for entertaining commercial only mkes me not wanting to contribute to his self-loving commercial fee.
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