Friday, June 8, 2007

In Soviet Russia, beer uses YOU to get laid!

There is something seriously wrong with this Heineken ad.

"Don't you wish your girlfriend was hot like me... a bottle of beer!" Well, unlike the makers of Heineken, I prefer my beer not to be hot. And I mean that both in a temperature sense and a sexual attractiveness sense. Really, did the people who made this ad even listen to the lyrics of the song, or did they just think it had a good beat? (Incidentally, the song itself is one of the worst in history, and that's before we even get into its implicit message, which is "I'm the one skank in town who'll let you put it in her butt.")

It's not just the words, either. How about the "main stage at Deja Vu" light show, and the insane security camera view? This is the best way they could think of to suggest that a beer is appealing, by anthropomorphizing it just so they can sexualize it? It frightens me to think that somewhere out there is an ad agency where this idea was pitched, and the guy who did it was neither fired on the spot nor at least laughed out of the room.


Quivering P. Landmass said...

It's positioned as the beer you secretly want, better than the beer you normally drink, and yet it's a LIGHT beer?

"Don't you wish your girlfriend were gaunt like me?"

Windier E. Megatons said...

"Was," dude, "was." The Pussycat Dolls don't have any use for your subjunctive case.

c12h22o11 said...

I think they're both acceptable.