Monday, June 11, 2007

Oh, the spontaneity!

Kraft's verbosely-named "Honey Bunches of Oats" is the kind of brand that's spontaneous, fun, and totally unscripted. You can go ahead and take it from them:

Oh, my, that's fun. You can tell they're real factory workers and not paid talent because they're wearing those hard hats. That's the giveaway. That, and the fact that they're toodling around in some kind of branded RV/mobile taste tour - that's how you know this is the real deal and not actors and actresses serving other actors and actresses fake cereal.

Hard Hat Guy #1: Morning! Care to try some Honey Bunches of Oats?

Morning! Care to dig into this ceramic bowl of questionable origin that I'm holding?

Then, after a series of hearty affirmations from paid actors and actresses of how good Honey Bunches of Oats is:

Man in suit: I might take this with me.

Hard Hat Gal #2: Okay.

Man in suit: All right?

Hard Hat Gal #2: All right!

Hey, wait! Where is that paid actor running off to with one of our ceramic bowls of glue and cereal-shaped plastic?

It's not that Americans don't know that commercials are scripted and hackneyed, but why even bother pretending you're using factory workers and people off the street when you're not? Who are you fooling? Also, if you did want to use people off the street and your own factory workers, wouldn't that be considerably cheaper? And wouldn't the quality of the acting be about the same if not better?

All Hard Hat workers: One spoonful is all it takes!

Man, you guys over at Honey Bunches of Oats are really busy! Is there anyone left at the factory to, you know, make cereal?

1 comment:

Windier E. Megatons said...

You know it actually happened because they said "all right" twice, as though they were talking over each other. Now that's genuine!