As everyone and their mother now knows, HD-TV is the future of television. It has an amazing, crystal-clear picture, and it lets you see things like they were right in the room with you.
So why would you use a close-up shot of this guy's face to sell it?
Is there anyone you would less like to see a flawless, high-definition close-up of than this guy? Good God! Sure, he's not the ugliest man alive or anything, but he's definitely scary-looking, and his severe facial expression is doing him no favors. The entire tone of the commercial is something along the lines of "scare people into getting DirecTV HD," which I don't even understand as a concept. Why would you need to take this kind of approach? "Look, it doesn't matter if we're better than cable or not - just buy DirecTV and we promise you'll never have Ugly McFreakish flying at you again!"
Using a close-up shot of someone scary-looking to sell HDTV is like a McDonald's ad that shows a fat guy having a heart attack while shoving a hamburger into his face. "If you use our product, this is your worst-case scenario!" I thought only cigarette companies were required to run ads like that.
3 comments:
Were they going for some sort of 24-ish intensity there, with the flashing clock in the corner and everything?
Maybe they should have gotten Kiefer instead of "Random British Guy Number 143."
Maybe they think he has one of those "interesting" faces that you can't not stare at.
Maybe they think he has one of those "interesting" faces that you can't not stare at.
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