Sunday, July 8, 2007

Play hard, booze hard

Some commercials are misleading. Some are just outright irresponsible. And then there's this, which somehow belongs in a class by itself:

Do the people at Michelob know how drinking and exercise go together? (Answer: not well.) Michelob Ultra may not have a lot of carbs, but it has 4.2% alcohol by volume, which puts it on par with most mass-market beer. In other words, I hope these people are getting ready for some serious dehydration. (Also, fun fact! Carbohydrates are useful in providing energy that can be burned during exercise, so that the body does not have to deplete itself of more essential nutrients!) At least volleyball is sort of recreational as far as getting exercise goes, I guess. Of course, Michelob Ultra has other ads showing people biking and running, so I'm not going to cut them any slack. If you're jogging three miles and then knocking back a few cold ones, you probably deserve whatever alcohol-related fatigue is coming your way.

The alternate explanation is that these women are vampires and they're planning to get the men drunk and tired before they drain them of life-giving blood.

1 comment:

Quivering P. Landmass said...

Utterly shameless. Just one gratuitous close-up body shot after another.

What's the deal with the white text on the white background? What art director thought that would be legible?