Pain is funny. Oh wait, that's right, it's the opposite of that

Beer commercials are supposed to make you laugh, not wince:



What was funny about that? The dude might have lost an eye. The only mildly amusing part is the physical comedy of the way the man on the left falls backward. The fact that he had a rock thrown at his head, however, sort of negates this humor. Then, another low point, the "joke":

Guy lying on ground: I threw paper

Hmm, curious verb to use. I smell a "joke" set-up...

Guy who just threw a rock at a man's head: I threw a rock

Yep. Wow. Irresponsible, violent physical comedy paid off by a corny pun (actual rock for figurative "rock, paper, scissors" rock.) Now, it's time for the "bonus joke":

Other guy at party: Low five!

Oh, I get it. It's "low" because he's writhing in pain on the ground, and no one has helped him up! Haha!! That's funny! That's super funny! That's homeless-guy-lying-dead-in-the-street funny!!

This was a Super Bowl Ad, folks. It aired during the most prized advertising event of the year. How proud was Bud Light of this commercial? $2.6 million worth of proud. This ad was the fault of Bud Light's agency, DDB Chicago, which is weird because they were also responsible for a Bud Light ad in the same Super Bowl that I did think was funny. I guess they can't all be winners.

Beer companies seem to grant themselves ultimate creative freedom when they run ads. And with budgets that size, there's no reason for companies like Anheuser-Busch to be running total half-joke crap like this. If you're going to run ads that are basically just 30 second video jokes with product placement, at least make them funny. Try to avoid promoting casual violence, too.