You know, Kellogg's, giving one of your most famous products a brand makeover would have been the perfect excuse to rid yourselves of the most annoying pitchmen you've got. But apparently you think their continuous idiocy and complaints about half of the product are good for business?
Guys who camp out in front of a store just to get a few boxes of cereal? And Michael Phelps is the one who gets dropped for smoking pot?
Obnoxious Loser #1: "Yeah, looks like we're gonna be the first to buy new Raisin Bran Extra."
Obnoxious Loser #2: "Surprised nobody else is here for the big debut of the almonds."
I'm guessing that anyone else who even considered it pulled up in front of the store, saw these guys out there, and instantly reevaluated what they were doing with their life.
Obnoxious Loser #3: "Oh, guys, I can see it! They're setting it up right now."
I believe this is the first time this actor has been given a line that doesn't involve a stupid non-sequitur at the end of the ad. Congrats, guy.
Obnoxious Loser #1: "Is it true? Are there really gonna be cranberries?"
Obnoxious Loser #3: "Yup, I can see the boxes, and there's definitely yogurty clusters in there too."
Wait a second - it's been well-established that what OL1 likes best about Raisin Bran Crunch is the raisins. But now he's a cranberry obsessive? Maybe he just really loves dried fruit.
Okay, hang onto your socks, people. This is about to get hilarious.
[A woman enters the store, glancing at the trio as she walks past. OL3 starts banging on the window.]
OL3: "Hey... you're cutting the line!"
[Variations on this continue for fully 15 seconds.]
I was prepared to say that this ad was not nearly as bad as the other Raisin Bran Crunch ads that we've made fun of on this site. It doesn't feature any truly stupid jokes and doesn't have any of the pitchmen suggesting that one full aspect of the product is inedible. But my God, really? If you're going to make a commercial a minute long, you need to have a good reason to do so. But 15 seconds, a full 25% of the ad, is devoted to nothing more than this idiot banging on the glass like he's at a hockey game?
OL2: "I think this is a 24-hour store."
[Our three brain surgeons rush into the store.]
And once again, your pitchmen are shown to be idiots, since the "24 Hour Savings" banner can be seen within the ad's first five seconds. Also, given that they went with this joke, why was the woman not shown buying a box of the Raisin Bran Extra? That seems like a much funnier payoff to me, and fits with OL3's "Noooooo!" But as far as I can tell she doesn't even pick up a box. That's all you could think to do with that gag? Really?
OL3: "They sell it in stores!"
That's your tagline? Um, okay. Hilarious. Remember the Raisin Bran Crunch ad where they made fun of the guys for coming up with super lame taglines like "You'll really enjoy this cereal?" Now they're actually using the taglines with no more than a slight whiff of irony, and they're even worse than the ones suggested since at least "You'll really enjoy this cereal" is a positive testimonial for the product. "They sell it in stores" is right up there with these other, rejected taglines:
"Raisin Bran Extra: It comes in a box!"
"Raisin Bran Extra: Technically, the cereal is inside a plastic bag inside a box."
"Raisin Bran Extra: You know how it can sometimes be annoying to open that plastic bag, like you're pulling and it won't open right, and then you accidentally tear it halfway down the side and it won't quite pour right? Doesn't that suck? Anyway, that's the kind of bag it's in."
"Raisin Bran Extra: The capital of New Zealand is Wellington."
Showing posts with label Raisin Bran Crunch. Show all posts
Showing posts with label Raisin Bran Crunch. Show all posts
Sunday, February 8, 2009
Monday, July 28, 2008
Dare to be stupid
I sure hope Raisin Bran Crunch is seeing its sales shoot through the roof, because I can't think of a single other legitimate reason why you'd want to bring back these characters for yet another go-round.
Giving your product "superfans" does not strike me as a terribly effective marketing gimmick. First of all, no one thinks these guys are real; we know you made them up. Second of all, superfans are not indicative of quality - look at the cult that exists around something like Spam, for fuck's sake. And third of all... why would you consciously make an ad campaign in which the only people who go ga-ga over your product are total fucking retards?
Dim Bulb 1: "So, if you work here, do you get free Raisin Bran Crunch?"
I believe this is a follow-up to another ad we didn't bother to take on, in which our motley crew of imbeciles tours the Raisin Bran Crunch plant. I'm a little surprised they were even let in the door. And I assume this guy's acting notes were, "Use your hands as much as possible?"
Dim Bulb 2: "Hey guys! I got the marketing director on the phone!"
I don't work in advertising, as I think I make clear often enough, but I'm pretty sure this isn't how it works.
Raisin Bran Crunch Marketing Director: Yes, Betty, who is it?
Betty: Sir, I have three members of the general public on the line.
RBCMD: I see...
Betty: I believe they want to pitch some taglines for the cereal.
RBCMD: Betty, you realize that we have an entire staff of people dedicated to thinking up taglines for Raisin Bran Crunch.
Betty: I'll just put them through, sir...
Dim Bulb Gang: Hello?
RBCMD: Note to self: fire Betty.
Dim Bulb 2: "It's time to pitch the taglines."
Dim Bulb 3: "The crunch is so great, it makes me salivate."
DB2: "Raisin Bran Crunch? More like Amazin' Bran Crunch."
DB3: "You'll really enjoy this cereal." [goofy, self-satisfied look]
DB1: "Raisin Bran Crunch - buy me some, Mom!"
[DB2 and DB3 stare at DB1]
This is basically exactly the same punchline as the first ad from this series that we talked about, wherein Dim Bulb 1 - referred to in that post as "Tool #3" - ends up the commercial by saying something so dumb/crazy/pathetic that his friends, who I think we can say are established as being pretty dumb/crazy/pathetic themselves, end up staring at him with these "I can't believe you just said that" looks.
But these are your characters. It's one thing in an initial ad where maybe this is just some goofy joke one-off. But we're now at the point where these guys are the Raisin Bran Crunch spokespeople. And maybe, just maybe, you don't want your spokespeople to be three guys who were deemed too embarrassing even to play the "Sales Guys" in an Alltel ad. I mean, here's Raisin Bran Crunch even resorting to the hoary old "mother's basement" cliché - while depicting a guy who loves Raisin Bran Crunch! Are they insulting the people who buy their cereal? Are they just idiots looking for a cheap laugh? Hey, why can't it be both?
Come to think of it, if this is really the best the ad wizards at Raisin Bran Crunch can come up with, maybe they should be taking unsolicited suggestions from slightly deranged members of the general public. I assume we'll be seeing the marketing director's phone number at the bottom of the next ad.
Giving your product "superfans" does not strike me as a terribly effective marketing gimmick. First of all, no one thinks these guys are real; we know you made them up. Second of all, superfans are not indicative of quality - look at the cult that exists around something like Spam, for fuck's sake. And third of all... why would you consciously make an ad campaign in which the only people who go ga-ga over your product are total fucking retards?
Dim Bulb 1: "So, if you work here, do you get free Raisin Bran Crunch?"
I believe this is a follow-up to another ad we didn't bother to take on, in which our motley crew of imbeciles tours the Raisin Bran Crunch plant. I'm a little surprised they were even let in the door. And I assume this guy's acting notes were, "Use your hands as much as possible?"
Dim Bulb 2: "Hey guys! I got the marketing director on the phone!"
I don't work in advertising, as I think I make clear often enough, but I'm pretty sure this isn't how it works.
Raisin Bran Crunch Marketing Director: Yes, Betty, who is it?
Betty: Sir, I have three members of the general public on the line.
RBCMD: I see...
Betty: I believe they want to pitch some taglines for the cereal.
RBCMD: Betty, you realize that we have an entire staff of people dedicated to thinking up taglines for Raisin Bran Crunch.
Betty: I'll just put them through, sir...
Dim Bulb Gang: Hello?
RBCMD: Note to self: fire Betty.
Dim Bulb 2: "It's time to pitch the taglines."
Dim Bulb 3: "The crunch is so great, it makes me salivate."
DB2: "Raisin Bran Crunch? More like Amazin' Bran Crunch."
DB3: "You'll really enjoy this cereal." [goofy, self-satisfied look]
DB1: "Raisin Bran Crunch - buy me some, Mom!"
[DB2 and DB3 stare at DB1]
This is basically exactly the same punchline as the first ad from this series that we talked about, wherein Dim Bulb 1 - referred to in that post as "Tool #3" - ends up the commercial by saying something so dumb/crazy/pathetic that his friends, who I think we can say are established as being pretty dumb/crazy/pathetic themselves, end up staring at him with these "I can't believe you just said that" looks.
But these are your characters. It's one thing in an initial ad where maybe this is just some goofy joke one-off. But we're now at the point where these guys are the Raisin Bran Crunch spokespeople. And maybe, just maybe, you don't want your spokespeople to be three guys who were deemed too embarrassing even to play the "Sales Guys" in an Alltel ad. I mean, here's Raisin Bran Crunch even resorting to the hoary old "mother's basement" cliché - while depicting a guy who loves Raisin Bran Crunch! Are they insulting the people who buy their cereal? Are they just idiots looking for a cheap laugh? Hey, why can't it be both?
Come to think of it, if this is really the best the ad wizards at Raisin Bran Crunch can come up with, maybe they should be taking unsolicited suggestions from slightly deranged members of the general public. I assume we'll be seeing the marketing director's phone number at the bottom of the next ad.
Wednesday, May 14, 2008
"Raisin Bran Crunch? I hate Raisin Bran Crunch!"
I've said it before and I'll say it again - is the intelligent pitch for a product one in which two of your three spokespeople hate one aspect of the product and the third is a moron?
Obnoxious Loser #1: "You know what I just noticed? This box is really well designed!"
That'll get 'em running out to the stores, I'm sure. "Did you see that latest RBC ad?" (I understand that this is what all the kids call Raisin Bran Crunch.) "Yeah, man, I'm down with that design too! Let's score a couple boxes!"
OL1: "I mean, it totally communicates the raisin."
OL2: "It's designed to protect the granola clusters and the flakes. [shakes box] Hear that crunchy conga?"
I've already talked about this series of ads using language that no one in human history has ever used, nor would ever use. "Hear that crunchy conga?" isn't quite as appalling as "That's the money right there," but come on.
OL1: "Hmm, maybe you haven't heard it - 'two scoops of crun-'... no. Two scoops of raisins."
And, once again, the idea of these guys fighting over the good part of Raisin Bran Crunch just makes me sad. You are promoting a cereal that contains raisins and bran crunch. You're not a 20-year-old Miller Lite ad, which means there is no excuse for this "Tastes Great/Less Filling" style of debate. Especially since your guys aren't even arguing over the best thing about it, but more like the only good thing. Note how Obnoxious Loser #2 implies that the raisins - the first word in the cereal's name! - are little more than glorified packing peanuts. Now I'm ready for some fucking breakfast.
OL2: "The only reason the raisins are in there is like, to be little tiny shock absorbers for the flakes."
Did I say "implies" just now? Never mind. He actually just says it. Get me a bowl and some milk, Ma, and pour me a heapin' helping of Styrofoam Crisp!
OL3 [out of nowhere, as usual]: "Hey, it's got B12 in it! I didn't know that 'B4'!" [flashes idiotic goofy smile]
Raisin Bran Crunch is, in fact, fortified with 25% of your vitamin B12 requirement per serving. And now, I will send 500 bucks to anyone reading this blog who knows off the top of their head what benefits vitamin B12 provides, aside from serving as the setup to unfunny, non-sequitur puns.
That last line seems like it came out of the blue, but it served an important purpose in the commercial before the script was rewritten - namely, to help defuse the overwhelming tension between Obnoxious Losers 1 and 2 in the original script, which was a lot more vicious than in the finished, aired version.
OL1: "You know what I just noticed? This box is really well-designed!"
OL2: "Yeah, because the word 'Crunch' is in the biggest letters."
OL1: "Excuse me?"
OL2: "You heard me, you raisin-loving queer. We all know this cereal would be a thousand times better if it contained only flakes and granola clusters."
OL1: "I hate to break it to you, asshole, but raisins are the foundation of this cereal. And every time I bite into a granola cluster? It feels like a bird just shit right into my open mouth."
OL2: "I'd sooner be forced at gunpoint to drink a gallon of my own urine than eat one more fucking raisin!!!"
OL1: "EVERY TIME MY TONGUE TOUCHES A BRAN FLAKE IT FEELS LIKE SATAN HIMSELF IS DRIVING A CACTUS INTO MY EYE SOCKET WITH A SLEDGEHAMMER!!!!!!"
[OL2 lunges at OL1 and they begin to roll on the ground punching each other]
OL3: "Hey, it's got B12 in it! I didn't know that 'B4'!"
Obnoxious Loser #1: "You know what I just noticed? This box is really well designed!"
That'll get 'em running out to the stores, I'm sure. "Did you see that latest RBC ad?" (I understand that this is what all the kids call Raisin Bran Crunch.) "Yeah, man, I'm down with that design too! Let's score a couple boxes!"
OL1: "I mean, it totally communicates the raisin."
OL2: "It's designed to protect the granola clusters and the flakes. [shakes box] Hear that crunchy conga?"
I've already talked about this series of ads using language that no one in human history has ever used, nor would ever use. "Hear that crunchy conga?" isn't quite as appalling as "That's the money right there," but come on.
OL1: "Hmm, maybe you haven't heard it - 'two scoops of crun-'... no. Two scoops of raisins."
And, once again, the idea of these guys fighting over the good part of Raisin Bran Crunch just makes me sad. You are promoting a cereal that contains raisins and bran crunch. You're not a 20-year-old Miller Lite ad, which means there is no excuse for this "Tastes Great/Less Filling" style of debate. Especially since your guys aren't even arguing over the best thing about it, but more like the only good thing. Note how Obnoxious Loser #2 implies that the raisins - the first word in the cereal's name! - are little more than glorified packing peanuts. Now I'm ready for some fucking breakfast.
OL2: "The only reason the raisins are in there is like, to be little tiny shock absorbers for the flakes."
Did I say "implies" just now? Never mind. He actually just says it. Get me a bowl and some milk, Ma, and pour me a heapin' helping of Styrofoam Crisp!
OL3 [out of nowhere, as usual]: "Hey, it's got B12 in it! I didn't know that 'B4'!" [flashes idiotic goofy smile]
Raisin Bran Crunch is, in fact, fortified with 25% of your vitamin B12 requirement per serving. And now, I will send 500 bucks to anyone reading this blog who knows off the top of their head what benefits vitamin B12 provides, aside from serving as the setup to unfunny, non-sequitur puns.
That last line seems like it came out of the blue, but it served an important purpose in the commercial before the script was rewritten - namely, to help defuse the overwhelming tension between Obnoxious Losers 1 and 2 in the original script, which was a lot more vicious than in the finished, aired version.
OL1: "You know what I just noticed? This box is really well-designed!"
OL2: "Yeah, because the word 'Crunch' is in the biggest letters."
OL1: "Excuse me?"
OL2: "You heard me, you raisin-loving queer. We all know this cereal would be a thousand times better if it contained only flakes and granola clusters."
OL1: "I hate to break it to you, asshole, but raisins are the foundation of this cereal. And every time I bite into a granola cluster? It feels like a bird just shit right into my open mouth."
OL2: "I'd sooner be forced at gunpoint to drink a gallon of my own urine than eat one more fucking raisin!!!"
OL1: "EVERY TIME MY TONGUE TOUCHES A BRAN FLAKE IT FEELS LIKE SATAN HIMSELF IS DRIVING A CACTUS INTO MY EYE SOCKET WITH A SLEDGEHAMMER!!!!!!"
[OL2 lunges at OL1 and they begin to roll on the ground punching each other]
OL3: "Hey, it's got B12 in it! I didn't know that 'B4'!"
Tuesday, January 15, 2008
Additional Scoops of Idiocy
Kellogg's ran an ad for Raisin Bran Crunch not too long ago that we here at Ad Wizards thought was an asinine, tortured, 30-second turd fest. Well, good news for turd fest aficionados: Kellogg's has apparently deemed that ad worthy of turning into a campaign:
In the spirit of cooperation, I'll assume this commercial is intended to be tongue-in-cheek, and I won't go into it line-by-line. But I would like to ask a few general questions:
1. Does something as vanilla as a bran cereal with dried fruit really attract "superfans"?
2. Is the idea of a bran cereal "superfan" supposed to be the basis for the "humorous" absurdity in these ads?
3. Does absurdity sell a lot of boxes of cereal?
Maybe Kellogg's knows the answers to those questions. Or maybe they have no idea, and they're just throwing shit against a wall and seeing what sticks. Either way, I guess they have a concept for an ad here. However, the "punchline" of the ad doesn't work. You have three Raisin Bran Crunch fans on a pilgrimage to the Raisin Bran Crunch plant. They are each eating cereal while driving in a vehicle emblazoned with the Raisin Bran Crunch logo and sporting a Sun mascot mirror dangler. All the while they're talking exclusively about Raisin Bran Crunch. Then, we have this:
Backseat Guy: You know what will really get us in the spirit? (singing) 99 boxes of Raisin Bran Crunch, if you're nice to me, I'll share some with you...
Passenger Seat Guy: ... (silence, turns head slowly, shocked expression)
Okay, no, dude. You are eating a bowl of Raisin Bran Crunch in a car with 2 other people doing the same while traveling to see where Raisin Bran Crunch is made. You are certified, batshit insane. You cannot believably express surprise at anyone else's actions. You cannot believably act shocked at anything!
I have an idea for the next installment of this campaign: our colorful trio of RBC boosters decide they want to meet their mascot-hero face-to-face. So they volunteer to pilot NASA's first, and only, manned mission to the Sun. As they near the center of our solar system, the cheerful chords of "99 Boxes of Raisin Bran Crunch" fade away softly as their space shuttle, decorated with bright red Kellogg's logos, is incinerated at 5,778 degrees Kelvin. Tagline: Kellogg's Raisin Bran Crunch: Remember, it's bran and dead grapes. Don't overdo it.
In the spirit of cooperation, I'll assume this commercial is intended to be tongue-in-cheek, and I won't go into it line-by-line. But I would like to ask a few general questions:
1. Does something as vanilla as a bran cereal with dried fruit really attract "superfans"?
2. Is the idea of a bran cereal "superfan" supposed to be the basis for the "humorous" absurdity in these ads?
3. Does absurdity sell a lot of boxes of cereal?
Maybe Kellogg's knows the answers to those questions. Or maybe they have no idea, and they're just throwing shit against a wall and seeing what sticks. Either way, I guess they have a concept for an ad here. However, the "punchline" of the ad doesn't work. You have three Raisin Bran Crunch fans on a pilgrimage to the Raisin Bran Crunch plant. They are each eating cereal while driving in a vehicle emblazoned with the Raisin Bran Crunch logo and sporting a Sun mascot mirror dangler. All the while they're talking exclusively about Raisin Bran Crunch. Then, we have this:
Backseat Guy: You know what will really get us in the spirit? (singing) 99 boxes of Raisin Bran Crunch, if you're nice to me, I'll share some with you...
Passenger Seat Guy: ... (silence, turns head slowly, shocked expression)
Okay, no, dude. You are eating a bowl of Raisin Bran Crunch in a car with 2 other people doing the same while traveling to see where Raisin Bran Crunch is made. You are certified, batshit insane. You cannot believably express surprise at anyone else's actions. You cannot believably act shocked at anything!
I have an idea for the next installment of this campaign: our colorful trio of RBC boosters decide they want to meet their mascot-hero face-to-face. So they volunteer to pilot NASA's first, and only, manned mission to the Sun. As they near the center of our solar system, the cheerful chords of "99 Boxes of Raisin Bran Crunch" fade away softly as their space shuttle, decorated with bright red Kellogg's logos, is incinerated at 5,778 degrees Kelvin. Tagline: Kellogg's Raisin Bran Crunch: Remember, it's bran and dead grapes. Don't overdo it.
Sunday, July 8, 2007
Two scoops of idiocy
I get the idea behind having wacky characters who say weird things in your commercials. Really, I do. If people laugh, maybe that helps them remember your brand; whatever gets people talking about a product is good. But for God's sake, do they have to be this stupid?
I mean, I guess there are things about this ad that are kind of funny. But there are way more that are incredibly annoying.
Tool #1: "I had this dream last night, there were no raisins. So I went to the store to buy Raisin Bran Crunch? Just Bran Crunch."
Tool #2: "Well, at least you still had the crunchy flakes and granola clusters. I mean, that's the money right there."
Tool #1: "Nightmare! No raisins!"
Tool #2: "As long as Mrs. Flake and Mr. Granola are coming to Crunch Town, it's a great time."
Okay. I realize that you want people to mention the attributes of your cereal and why they're enjoyable. This is the best you could do? Why don't people in commercials ever talk like actual people? "That's the money right there?" "It's a great time?" These sound like something that was shit out as a result of focus group over-testing, to say nothing of the fact that Mrs. Flake and Mr. Granola Are Coming to Crunch Town sounds like the title of some insane promotional children's story that Raisin Bran Crunch made up to sell more cereal.
Also, I'm pretty sure there are cereals out there that consist of crunchy flakes and granola clusters or at least very close facsimiles (Honey Bunches of Oats, anyone?). Why would you let one of the characters in your commercial suggest that your cereal has no need for one of its main constituents? "Man, Raisin Bran Crunch is pretty good. I sure wish it didn't have all these raisins, though."
Tool #3: "I had this dream where Sunny and I, we, uh, we went dancing at this club, we had a little [some noises that are apparently supposed to sound like the inside of a club]..."
[Tools #1 and #2 stare at Tool #3]
Ha ha ha! That guy has a homoerotic crush on the Raisin Bran mascot!
I like that when the guy says "Sunny," he has to point to the box and we have to cut to a closer shot so we can get a good look at Sunny himself. I know it's been a while since Raisin Bran actually made the sun the focus of their advertising, but did we need to go quite that far?
This ad epitomizes one of my biggest pet peeves, which is ads that have a character say something completely stupid or insane, and then other characters in the ad give him a "that was stupid or insane" look. You can't have it both ways. If you're going to create a character, and have him say something completely insane, you have to sort of run with that, not turn it into "Why would someone say something like that???" You told him to say it. You thought it would be funny. It's really not. If it's funny at all, it's only because it's not funny, and that just sucks. You couldn't have spent a little more money to get an actual joke in there?
Announcer: "There are plenty of reasons to love Kellogg's Raisin Bran Crunch. What's yours?"
Not the ads for it, that's for damn sure. Seriously - there are enough cereals out there that if you only like part of Raisin Bran Crunch, you can find another cereal that is just that part. "Bran Crunch" pretty much exists, albeit under a different name. This isn't some weird alternate universe where there's only one cereal, and dreams where parts of it are gone constitute a peek into a strange new world. There might be plenty of reasons to love Raisin Bran Crunch, but if you don't love all of them, you're probably not going to buy it. The implications behind this ad are completely counterproductive, Kellogg's. Try a little harder.
I mean, I guess there are things about this ad that are kind of funny. But there are way more that are incredibly annoying.
Tool #1: "I had this dream last night, there were no raisins. So I went to the store to buy Raisin Bran Crunch? Just Bran Crunch."
Tool #2: "Well, at least you still had the crunchy flakes and granola clusters. I mean, that's the money right there."
Tool #1: "Nightmare! No raisins!"
Tool #2: "As long as Mrs. Flake and Mr. Granola are coming to Crunch Town, it's a great time."
Okay. I realize that you want people to mention the attributes of your cereal and why they're enjoyable. This is the best you could do? Why don't people in commercials ever talk like actual people? "That's the money right there?" "It's a great time?" These sound like something that was shit out as a result of focus group over-testing, to say nothing of the fact that Mrs. Flake and Mr. Granola Are Coming to Crunch Town sounds like the title of some insane promotional children's story that Raisin Bran Crunch made up to sell more cereal.
Also, I'm pretty sure there are cereals out there that consist of crunchy flakes and granola clusters or at least very close facsimiles (Honey Bunches of Oats, anyone?). Why would you let one of the characters in your commercial suggest that your cereal has no need for one of its main constituents? "Man, Raisin Bran Crunch is pretty good. I sure wish it didn't have all these raisins, though."
Tool #3: "I had this dream where Sunny and I, we, uh, we went dancing at this club, we had a little [some noises that are apparently supposed to sound like the inside of a club]..."
[Tools #1 and #2 stare at Tool #3]
Ha ha ha! That guy has a homoerotic crush on the Raisin Bran mascot!
I like that when the guy says "Sunny," he has to point to the box and we have to cut to a closer shot so we can get a good look at Sunny himself. I know it's been a while since Raisin Bran actually made the sun the focus of their advertising, but did we need to go quite that far?
This ad epitomizes one of my biggest pet peeves, which is ads that have a character say something completely stupid or insane, and then other characters in the ad give him a "that was stupid or insane" look. You can't have it both ways. If you're going to create a character, and have him say something completely insane, you have to sort of run with that, not turn it into "Why would someone say something like that???" You told him to say it. You thought it would be funny. It's really not. If it's funny at all, it's only because it's not funny, and that just sucks. You couldn't have spent a little more money to get an actual joke in there?
Announcer: "There are plenty of reasons to love Kellogg's Raisin Bran Crunch. What's yours?"
Not the ads for it, that's for damn sure. Seriously - there are enough cereals out there that if you only like part of Raisin Bran Crunch, you can find another cereal that is just that part. "Bran Crunch" pretty much exists, albeit under a different name. This isn't some weird alternate universe where there's only one cereal, and dreams where parts of it are gone constitute a peek into a strange new world. There might be plenty of reasons to love Raisin Bran Crunch, but if you don't love all of them, you're probably not going to buy it. The implications behind this ad are completely counterproductive, Kellogg's. Try a little harder.
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