Sure, Honda will break the bank on animatronic characters for their ads, but they'll only pay some hack five bucks to crap out a script:
First of all, is no one surprised there's an enormous troll in the middle of the road? Secondly, check out these Q's and A's from the spot:
Troll: Hey, how many people you got in there?
Dad: 8.
Most of them children, not full-grown people. Slightly misleading characterization of the roominess of the SUV?
Troll: Whoa, is that a DVD player?
Girl: Maybe.
Trolls -- notorious for their enthusiasm for high-tech gadgetry. This is well-documented in The Silmarillion.
Troll: Do I smell cookies?
Mom: Hit the gas, that's three.
That's a grand total of one out of three questions actually answered. Why were they allowed to pass? Honda Pilot drivers are cheaters!
Announcer: Beloved by humans, envied by trolls.
Either this is a stupid, cutesy piece of copy, or it's a pretty personal insult to every non-Honda Pilot owner. I am not envious of anyone who paid $32,045 and up for an SUV that costs them $4 to drive 25 miles.
So, quick recap of what Honda wants you, the consumer, to know about their Pilot product: seats 8, envied by hideous fictional characters, may or may not have kids in it who eat cookies. Lease one today!
3 comments:
What the hell does "Do I smell cookies?" have to do with anything? Does Honda offer the EZ-Bake Oven as a custom installation?
And do the cookies come with the lease, or are they sold separately?
I hope this has been enlightening for you.
Post a Comment