Friday, October 26, 2007

Fantasy meets reality

Sure, Honda will break the bank on animatronic characters for their ads, but they'll only pay some hack five bucks to crap out a script:



First of all, is no one surprised there's an enormous troll in the middle of the road? Secondly, check out these Q's and A's from the spot:

Troll: Hey, how many people you got in there?
Dad: 8.

Most of them children, not full-grown people. Slightly misleading characterization of the roominess of the SUV?

Troll: Whoa, is that a DVD player?
Girl: Maybe.

Trolls -- notorious for their enthusiasm for high-tech gadgetry. This is well-documented in The Silmarillion.

Troll: Do I smell cookies?
Mom: Hit the gas, that's three.

That's a grand total of one out of three questions actually answered. Why were they allowed to pass? Honda Pilot drivers are cheaters!

Announcer: Beloved by humans, envied by trolls.

Either this is a stupid, cutesy piece of copy, or it's a pretty personal insult to every non-Honda Pilot owner. I am not envious of anyone who paid $32,045 and up for an SUV that costs them $4 to drive 25 miles.

So, quick recap of what Honda wants you, the consumer, to know about their Pilot product: seats 8, envied by hideous fictional characters, may or may not have kids in it who eat cookies. Lease one today!

3 comments:

Windier E. Megatons said...

What the hell does "Do I smell cookies?" have to do with anything? Does Honda offer the EZ-Bake Oven as a custom installation?

Andrew N.P. said...

And do the cookies come with the lease, or are they sold separately?

c12h22o11 said...

I hope this has been enlightening for you.