Apparently 2011 is the year of car sex. At least if you go by the Super Bowl ads.
This is a 30-second ad that really has no purpose other than to tell jokes... and I count four of them. Four! That's it! Also, they all suck.
Red Car: "Hey guys, the reviews are in on Cars.com!"
Silver Car: "Really? What'd they say?"
Red Car: "Well, let's see. It says Sheila looks great... topless. Heh heh..."
Convertible: "What's so funny?"
Red Car and Silver Car: "Nothing."
Ha ha ha! It's funny because convertibles are topless, but then we also made the convertible a female car and if a woman was topless her breasts would be showing! Yeah! Oh man, what a joke! Also, there's no reason for cars to find toplessness erotic because they are cars, and not humans.
Red Car: "And it says here Hank's a real gas guzzler."
Silver Car: "You hear that, Hank?"
Blue Car: [belches] "Whatever."
Wow, a burp joke. I guess I should be happy they didn't have him fart, but we're still talking jokes that are sub-Mater. Although I'm almost inclined not to even count this one as a joke, because, are you fucking serious?
Silver Car: "Hey, what about me?"
Red Car: "It says your ride is very smooth."
Silver Car: "Aww yeah! Hear that, Sheila?"
Convertible: "Never gonna happen."
I can think of a lot of reasons why it's never going to happen, the first one being that you are cars and are incapable of having sex with each other, and the rest of them being that any attempt on my part to try to think of what it might look like for cars to be having sex with each other is going to end with me finding out who wrote this ad and beating them with a tire iron.
Announcer: "With consumer and expert reviews, confidence comes standard."
I know they only had 30 seconds. But those are not very confidence-inspiring examples of your great reviews that will help me make a car-buying decision. Whoa, a convertible looks good with the top down? Holy shit! Car X has a smooth ride? Surely not something you could say about any of a hundred different models. Expert reviews, everyone! A huge SUV/truck thing does not get good gas mileage. Thank God I visited Cars.com for that fascinating insider nugget!
Woman: "See? Just like the review said - big rear end."
I'm Sure Coincidentally Black Minivan: "Excuse me?"
And we end with probably the best joke of the ad, which should tell you how bad all the others were. Also, again, useless information from Cars.com. I mean, if you don't want a car with a big rear end I'm sure it's nice to know which ones do and don't before you head to the showroom. But they're at the showroom and walking past the car they don't like anyway, so total time saved = zero. Also, it's a fucking minivan. If you want a minivan, the back is probably going to be kind of large. If that's not what you want, you don't get a minivan. You're not going to walk up to a convertible and be like, "Just like the review said - the top goes down. That is not what I want at all!" You're just going to avoid that section.
I'm sure Cars.com has plenty of useful things that it does. Kind of a shame they couldn't show any of them in their three-million-dollar ad that was seen by a third of the country. But hey, I'm sure the belching SUV made a lot of four-year-olds giggle. Now we just need to make sure they also learned the name Cars.com and will remember it for the next twenty years! It's all about the long-term, people.