The old adage is that sex sells. That may be true, but I think most people would draw the line when it came to thinking about the sex lives of their parents. Don't tell that to the makers of Canadian Club, who ran this ad in a recent issue of Sports Illustrated:
Man, what sells booze like the knowledge that it fueled your dad to pick up women in bars 40 years ago? I mean, isn't that what everyone wants to think about when they're out at the bar? "Say, if my dad could get ass thanks to Canadian Club, what's stopping me?"
Also, nice attempt at being cool by punctuating the slogan with a "Damn right." I'm sorry, Canadian Club, but you are not a bad-ass brand of liquor and you're never going to be. You're a fairly inexpensive blended whiskey, not the choice of kings. You know who drank Canadian Club? My grandmother. Now there's someone I'm looking to emulate at the bar.