I'm pretty sure this is supposed to be tongue-in-cheek; William Shatner does almost no unironic acting these days. But even so:
Ew. Sexualizing hotel prices isn't as creepy as sexualizing food, but it's still just awful, no matter how funny it was supposed to be. William Shatner cracking out his bedroom voice? His wizened hand sliding over the woman's as smooth jazz plays? I guess Priceline's secret price-lowering tactic is just to creep hotel staff out until they cave in.
Shatner: So... I got a guy who needs a hotel room.
Clerk: It's $200 a night.
Shatner: You seem a little tense. What if I were to give you a relaxing shoulder massage? Hmm? I brought my own oil...
Clerk: Jesus, okay, $99 a night. Just don't touch me.