While it's not like we've never featured McDonald's on this blog, they're not usually responsible for commercials quite this... let's say obnoxiously stupid. Maybe it's just a Quarter Pounder with Cheese thing.
Voiceover: "The Quarter Pounder with Cheese knows you're looking at it."
No, it does not. Because it doesn't have eyes or a brain capable of processing sensory input (much less translating that input into thought). And if it did, it would probably be too busy focusing on the fact that it was getting devoured.
Voiceover: "And it's looking right back at you."
We just went over this: no eyes. At least Geico had the decency to put googly eyes on a stack of money when they ran an ad with what is, by the way, basically the exact same concept as the first 25 seconds of this spot.
Voiceover: "It knows how great it tastes. If you can't help but stare at its 100% pure beefy cheesiness..."
Was this commercial written by a 12-year-old? I must confess I do not understand, at all, this impulse to write such utterly dumbed-down, annoying copy.
Voiceover: "...that's your deal."
Hey, idiot. You're in a McDonald's. You want a fucking Quarter Pounder, dig into your pocket for what, two bucks, go up to the counter and order one. No need to stare at some poor slob who's just trying to choke down an extremely mediocre lunch.
Voiceover: "It's available. You know that."
Yeah, I just said that. Go order one, dummy, if you want it so much. Though I don't know why you would. Look at the burger that guy's holding. He's actually eating it, so it can't be one of the fake burgers they use in promo shots that look good because they're held together with pins, and the grill marks are painted on, and shit like that. It appears to be a real burger. And doesn't it kind of look like shit? Is that damp gray burger and limp, neon yellow cheese really making anyone hungry? I might have tried a little harder to actually push the burger, rather than just be like, "Hey, you know you want one." Because I pretty well know that I do not want one.
Voiceover: "The Quarter Pounder with Cheese. It's cheese, and beef, and cheese. And that's what's up."
First of all, Quarter Pounder sales must really be in the tank if McDonald's felt the need to build an entire ad campaign around a single menu item that isn't even brand new. Second of all, I can see why - is there a restaurant on the planet where I can't get a significantly more appealing 1/4-pound cheeseburger? Third of all, fuck this commercial. If your product really sold itself, guess what? You wouldn't need to advertise. Ads like this make me even less likely to buy something, not that I had any plans to eat a Quarter Pounder regardless.