As usual, there were other ads from the Super Bowl that we easily could have mentioned, and just didn't quite have room for. That doesn't mean they're off the hook. Over the next few days, I've got a few additional "awards" to hand out.
The Chris Hansen "What are You Doing Here?" Award for Most Inappropriate Use of Underage Characters
And the award goes to... E*TRADE!
This is a fairly innocuous commercial - certainly by E*TRADE's low standards - but oh boy, then it gets to the end.
Dad: "I look at her, and I just wanna give her everything."
E*TRADE Baby: "Yeah, you know, 'everything' can cost upwards of [whistle]."
Dad: "I did not wanna think about that."
It really sucks the way stuff costs money and stuff.
E*TRADE Baby: "Relax, relax, relax - look at me, look at me. Three words, Dad: E*TRADE financial consultants."
Dad: "So I can just go talk to 'em?"
E*TRADE Baby: "Just walk right in and talk to 'em. Dude, those guys are pros. They'll hook you up with a solid plan... they'll-"
So far, so boring. Hey, the commercial's almost over! We're 21 seconds in! What could possibly ruin this?
E*TRADE Baby: "Wait, wait, wait a minute. Bobby? Bobby, what are you doing, man?"
Bobby: "I'm speed-dating!"
See, it's funny, because... um... there's a bunch of newborn girl infants lying prone in their bassinets, and this older boy infant is walking around... like... trying to hit on them? That's the... joke...
OH MY GOD THIS IS SO FUCKING DISGUSTING.
E*TRADE, what the fuck is wrong with you? I can maybe forgive babies watching animal mating videos, but you've already had an ad featuring a baby cheating on his baby girlfriend with a slutty, "milkaholic" baby, and now this shit. Given that the girl babies in this ad don't get to talk or move, and that this is happening in full view of one of their fathers, I'm going to go ahead and call this the worst one yet. How much lower can they even go? Anything worse than this I don't think you could even show on television. I'm no big fan of M.I.A. and I had no use for her flipping the bird during the halftime show, but how is that more offensive than E*TRADE implicitly discussing the sex life of babies year after year??? Time to step in, FCC.