I assume by now you've already seen this one. Let's talk about it.
Before I'm accused of hating fun again, I should note that this commercial is somewhat funny. The first time or two, anyway; after that it just gets kind of tiresome. But, uh, this is an ad for a kid's meal, right? Someone get Clyde Clemens on the line.
To be fair, most of the song is relatively innocuous considering the source material. And then there's this:
Sir Mix-a-Lot: "Now, Spongebob! I wanna get witcha, 'cause you're makin' me richa!"
The original "Baby Got Back" features Sir Mix-a-Lot rapping about how much an appealingly large ass makes him want to fuck a woman. When he says "Oh, baby, I wanna get witcha," that means he wants to fuck her. Therefore... he wants to fuck Spongebob? This = not good. And then at the end of the ad he declares, "Booty is booty!" Sir Mix-a-Lot, you once said of booty, and I quote, "That butt you got makes me so horny!" I don't even want to know what you're thinking here.
Really, what is with the by now time-honored tradition of taking songs about sex and putting them in really inappropriate contexts? It's not like Sir Mix-a-Lot is famous for anything but this song, and the song is coming up on 20 years old at this point, so Burger King - and no doubt the guys at Crispin Porter, masters of subtlety and class - had to really want to use it. In an ad for a kid's meal. So, what other completely inappropriate songs from my youth can Burger King drag into their next ad?
"Relax, no big deal / When you wanna get a kid's meal / Relax, no big deal / When you wanna sponge"
"Like a kid's meal / Burgers for the very first time / Like a kiiiiid's meal / Got your square pants on my mind"
"I don't want anybody else / When I think of Spongebob I touch myself / Oh oh oh, I don't want anybody else / Kid's meal, kid's meal, kid's meal..."