Every ad gimmick eventually runs its course. AT&T has been running with this "Beep! So-and-so's phone" thing for quite a while now; it was marginally funny at first, then eventually tiresome. And apparently it's not having the same effect that it used to, because AT&T has moved from "not having a signal will cause you to miss out on something cool" to, well, something a lot more threatening.
That's right! Use AT&T or you're fucking dead, pal! There's plenty of unrealistic, stupid ad bullshit about this spot, of course - the idea that a blast zone wasn't cleared of people before demolition went ahead; the idea that the blast zone was changed at the last possible minute such that a TV news crew couldn't have learned about it before leaving their office what, half an hour earlier at the most; the idea that "the outskirts of town" is some gaping cellular black hole anywhere in America at this point. But the simple fact that AT&T has moved from "I can't believe I didn't get to see Michael Phelps because of my cell phone" to "I'm about to die because I'm a stupid fucker who doesn't have AT&T" is more than a little disturbing, don't you think?
What's that, AT&T? You have an even more ludicrous way to portray this issue?
"Snowball's phone?" Are you fucking kidding me?
There must have been some magic in that old cell phone they found
For when they placed it to his ear he began to talk real loud
Snowball the snowman
Was a fairy tale they say
And who the fuck was trying to call him
It's not like snowmen have friends
And he's never shown trying to move around so I don't believe he could have escaped this heat wave regardless of whether or not he'd received that call
Also cell phones probably won't work too well if you leave them outside in the cold which maybe was a bigger problem than the number of bars
Just like you remember the tune, right?