We're a little behind on this one, but I didn't realize until just now that there was actually an ad for this monstrosity.
You see this, you think "joke." Everyone did. And yet the fragrance was apparently real, so say columns in the LA Times and Daily Mirror. A body spray that smells like hamburgers. Truly we are living in a ridiculous time.
And yet the existence of the body spray itself is not what creeps me out, at least not when compared to this ad. If I made a list of Advertising Spokespeople I Least Wanted to See Shirtless, it would look something like this:
5. Wilford Brimley for Quaker Oats and/or diabetes prevention
4. The Burger King
3. Chef Boyardee
2. Any of the Raisin Bran Crunch guys
1. Clara Peller
The ad itself could be worse. Burger King clearly wants the viewer to guess whether or not this is a joke, and really the fragrance seems to have been so hard to find that it might as well have been a joke for most people. On that level I think it works. But shirtless King? Please don't ever do that again.