Non-linear narrative.

I get that this woman is enjoying her whirlwind of holiday cheer:



But what in God's name is going on with the child's makeup in the very first shot? For the entire rest of the commercial I was distracted from all of the other products Kohl's seems to be promoting because I didn't understand why the five year old's face was tarted up like a Vegas showgirl. In addition, why the one poor little boy whose parents dressed him as a toy soldier while the other children seem to be wearing normal (if a bit festive) clothes? Why the oversized chalkboard in the dining room, which is, for some reason, a giant skating rink?

I like to think that this is a dream sequence from a woman who's really in a nuthouse somewhere, twirling around in an empty cell.