Saturday, November 29, 2008

Cars > Ponies

Maybe I'm just a cynic, but... well, okay, I'm a cynic. But television starts to give me a really queasy feeling in my stomach around the holidays. I mean more than usual. One yearly offender is the ads run by that purveyor of expensive automobiles, always an easy sell in a slow economic climate, Lexus.

Yeah! Fuck you, pony!

So, if I get this right, Lexus is claiming that getting a car is more exciting/meaningful to an adult woman than getting a pony is to a seven-year-old (or whatever) girl. I call bullshit. Did you not see how jealous Annemarie was? You can't buy that kind of reaction.

I almost feel like Lexus runs these ads every year just to piss me off. Are there really more than a few hundred people in the entire world who actually make purchases like this? Especially in the current economic situation? Why, what could be more perfect than a $40,000 car, just for me! You saw the big bow, right? We'd better run right out and get one. Very financially sound.


Quivering P. Landmass said...

Another sound financial option, as Lexus points out at the end of this commercial, is LEASING the car. Throwing $400 away every month? Why didn't I think of that!

Tyler said...

I always enjoyed the SNL take on these commercials, where a company called Flenderson's Oversized Bows was making the case that the massive bow was what truly made the gift special.

Anonymous said...

Did you not see how jealous Annemarie was? You can't buy that kind of reaction. -Absolute gold. I could not agree more.
Unfortunately, the commercials themselves are based on such poor premises. I think they are designed to piss us off.