Thursday, August 7, 2008

Money well spent

Oh, Hyundai. Why didn't you just hire Maria Sharapova, tennis champion?

(Skip ahead to 0:17, since the first part of the video is just some bumper that precedes the ad.)

Salesman: [yammers about features on the car, then says] "Plus, right now you can get $2000 cash back!"
Customer: [sounding utterly unimpressed] "Pretty impressive."

This should have been followed by a massive, cartoonish yawn take. Am I right?

Larry Winget, Best-Selling Author of You're Broke Because You Want to Be, Who Is Creepily Hiding in the Back Seat: "Pretty impressive?"
Customer: "Larry Winget? Best-selling author of You're Broke Because You Want to Be?"

First of all, bullshit. No one outside of the Winget family knows Larry Winget on sight. Second of all, if Larry Winget were famous enough to justify an appearance in this ad, you wouldn't need to mention both his name and the book he's "known" for having written. I also love how the customer still sounds totally underwhelmed. Did they spend too much money getting Larry Winget, Best-Selling Author of You're Broke Because You Want to Be for the ad and not have enough left over to hire an actor who could modulate his voice?

LW, B-SAOYBBYWTB, WICHITBS: "Take the money you'll save and pay down your credit card debt."

I love that this is what passes for sage financial advice. It's not Larry Winget's fault that the American public is so stupid with credit, I guess, but really? "Hey, maybe pay off some of your credit card debt?" Good call, financial guru. Also, if you're that serious about needing to pay off your debt, maybe don't buy a new car, much less a gas-guzzling SUV (17 mpg city, 24 mpg highway). Larry? Maybe? I bet if you asked him when Hyundai wasn't paying him, he'd tell you the same thing.

Customer: "Probably should."
LW, B-SAOYBBYWTB, WICHITBS: "Did he just say probably?"
Customer: "Definitely. [sotto voce] Probably." [flatlines]

God, you are so boring. This is what passes for a joke in this clunker of an ad, by the way.

I kind of feel like if Larry Winget gave financial advice to large corporations, he would take Hyundai to task for wasting their money on a pitchman who is so not famous that he has to be addressed by his full name and what he's (not actually) famous for doing. "Hell, what are you guys thinking? Is my appearance in this ad really any more convincing than any random actor saying the same lines? You could have taken the money you saved by not hiring me and bought a pool table for the company break room to boost morale!"

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