Monday, December 3, 2007

The shark, she is jumped

I apologize for the quality of this next commercial. Also, the person recording it shot their TV, so the video doesn't look that great.

I suppose something like this was inevitable; the Simpsons were doing commercial tie-ins within a year or two of their launch, and Family Guy has now been on the air for five or six seasons (inexplicably). But what is going on at Subway? You've got a new enormous sandwich, which I assume is probably not the best thing on your menu (although I rather conveniently can't find the nutrition facts on the Subway website). And who do you select to pitch this sandwich? A fat, lazy cartoon character - virtually the opposite of your target demographic. Hey, is it too late to get Jabba the Hutt to do a spot? "Peesha ya chee konah Subway Restaurants... ha ha ha..."

But wait! There's also a tie-in game! And a list of character bios! Including the favorite Subway sandwiches of all the major cast members! Because nothing makes me hungry for the Sweet Onion Chicken Teriyaki like knowing it's the favorite sandwich of a wise-cracking talking dog. I also enjoy that they included the Herbert character in the cast bio section; naturally, no mention is made of the fact that the entire joke of that character is that he's a pedophile. Pedophiles love the roast beef sandwich! You'd think someone at Subway would actually have watched the show before approving the ad campaign.

I suppose with Family Guy prominently involved we could have done a lot worse. For example, it's amazing that the commercial didn't feature (a) Stewie shouting something about victory; (b) Lois saying "Pete-ahhh" in that nasally voice of hers; (c) Quagmire saying "Giggidy giggidy" and bobbing his head; (d) Peter fighting a chicken; or (e) a reference to Star Trek, Star Wars, Diff'rent Strokes, Knight Rider, and/or the Kool-Aid Man. In fact, this post contains more references to Star Wars than that ad did. Touché, Family Guy.

1 comment:

Quivering P. Landmass said...

This reminded me of that Charmin ad with the cartoon bears on the real-life beach. You have a cartoon character lusting over non-animated food -- just seems like a weird mix. This isn't Who Framed Roger Rabbit.