I'm cool, I'm hip....

Big box retailers just need to stop advertising...



Son (carrying blue and yellow wrapped present): Happy Mother's Day mom.

Mom: (gasps) Wow! Oh, honey, I love it! It's exactly what I wanted! (ferociously hugs son)

That is a wrapped goddam present. You can't see what is inside. It could be anything. It could be Daryl Hall's "Can't Stop Dreaming" on cassette tape.

Son: Huh. I didn't know she'd like it that much. I wonder what else I don't know about her.

That's some hug they got going on.

Son's imagination sequence: (Mom breakdances to 80's-style music.) (raising eyebrows) Hmm!

Is this hug seriously still going on!?

Ok, this kid looks like he's about 10-12. There's no way he was alive in the 80's. He thinks the 80's and anything that happened in it are about as cool as his mother's penchant for oddly phallic white vases (see end table in beginning of spot.) This kid wouldn't think about his mother breakdancing! And if he did, he wouldn't think it was cool OR interesting! If you're appealing to kids, you're way off. If you're appealing to adults, be funnier.

Best Buy Woman: There's a lot you might not know about your mom.

And 10-year olds are dying to know!

Best Buy Woman: But know this, she's into electronics.

Loves electronics. Any of it, really. iPod? Absolutely. Does she already have one? iPod Nano time. How about a Nintendo DS? How about two? Dude, it's your mom. She loves any and all electronics. Really, anything purchased and wrapped at a Best Buy retail location. It's going to be exactly what she wants. Won't even need to open it.

Best Buy Woman: Blah blah blah Kodak blah blah blah digital camera blah blah blah limited time.

Ohh, Best Buy... if you're advertising a sale, maybe you should have spent the previous 25 seconds talking about what you're selling. Instead, you weirded me out and made me hate you. You and The Home Depot should hang out sometime.