I think it's the mark of a good commercial that, after I saw this ad, I refused to purchase a pair of gel insoles even though I thought it'd be a great idea and I really wanted one, and this was because the ads were so stupid and it was the principle of the thing not to reward them for their stupidity. Oh, hold on. No, that's not the mark of a good commercial at all.
Potentially my most hated professionally designed ad campaign of all time.