Shape up and ship out

Well, at least her boobs aren't talking.



What was up with this Super Bowl and making us think we just watched someone have sex?

Kim Kardashian: "I don't really know how to say this, other than to just say it."

If there's one sentence that would describe Kim Kardashian's acting chops, it is definitely "I don't really know how to say this, other than to just say it."

Kim Kardashian: "You're amazing. The best I've ever had. But things just aren't working out. Well that's not completely true. I am working out. It's not someone else. It's SOMEthing else."

Jesus, the voice in the Chevy Cruze demonstrated more range. I love how she accentuates the wrong syllable of "something." Come on, Kim - you may be a horrible actress but I know you at least speak English on a regular basis.

Kim Kardashian: "Bye-bye, trainer. Hello, Shape-Ups."

Until we see the shoes - at the 23-second mark of a 30-second commercial - there's very little (aside from the gym equipment in the background) to suggest that this isn't a commercial about Kim Kardashian dumping a guy post-coitally. Whatever that would be an ad for. And frankly, even after we see the shoes, there's really no suggestion of why the first three-quarters of the ad had to play out that way. Is it because Kim Kardashian is only famous for things pertaining to sex? If so, why is she your spokeswoman? (Also, is it me or is it a little weird to have Kim Kardashian as a spokeswoman for exercise shoes when her most notable feature is an enormous ass, something that assumedly most women buying this product are hoping to avoid?)

I'm also not sure who this ad is aiming at. Many of the Shape-Ups ads that have run in the past, a number of them featuring retired male athletes like Joe Montana, have seemingly been aimed at men, something that sets Skechers apart from most of the other shoe brands in this category (such as the above-linked Reebok Easy Tone). And by displaying Kim Kardashian in a tight exercise outfit, panning suggestively over her body, and having her compliment a guy at the end, this would seem to be no exception. But: Kim's shoes are pink. This is right up there with having her get into a bathtub naked to sell a cranberry walnut salad. Does Skechers really want to sell to men and women? And if so, shouldn't this ad have been just a trifle more sedate in its obsession with Kim Kardashian's various curves? Then again, she's not a good actress and isn't famous for anything connected to athletics (dating athletes doesn't count), so maybe not. I guess I just question why they went with her at all.