I totally get what Toyota is trying to do with this commercial, and as far as getting the content, imagery and music to be in sync with their product image and philosophy, they knocked it out of the park. Given that my beef is frequently with one or more of these things not hanging together, what could there be to complain about?
Well, that I find this commercial inexplicably creepy. All the undulating and people popping out of nowhere and the idea of the sun being a big ball of folks tied together at the ankle for all eternity... for me, it's just unsettling. There is a second commercial, involving people climbing upwards to create trees, that doesn't bother me as much (potentially because they're clearly people and not unexplained Soylent Scenery™). It doesn't appear to bother either Windier or Quivering anywhere near as much. So let's hear from the readers. What do you say for this one- yea or nay?
I'm not sure I get the point of using people like that, but I don't find it creepy. Although when I first saw it I didn't even notice that they were people, which might have helped.
ReplyDeleteHuge, resounding nay for the awful cover of "Let Your Love Flow" by Petra Haden. I don't believe that Karma exists, but if it did, damn would she be screwed for what she did to that song.
ReplyDeleteMy wife and daughter like these commercials but, like you, I find them too creepy to watch.
ReplyDeleteI just dont like the idea that the prius is somehow saving the world. Your still driving a fucking car!!!!! People who buy prius just dont get it. Ride a bus, a train, a bike or walk. prius at best is slowing the down the inevitable death of the planet by an infinitely small tick. at worse it encourages people to just keep driving cars and ignore all other alternative forms of transportation...thanks for letting me rant
ReplyDeleteIt's just annoying to me. My son (who's 9) thinks it's cool.
ReplyDeleteAfter a long day of dealing with people, I don't care if I ever see them again; I especially don't like them posing as things I like *because* they are *not* people. "Prius" is a gay word. Man-made global warming is a myth. That is all.
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