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We focus primarily on television advertising here, and rightly so. However, print and radio ads (the latter in particular) can sometimes be even more abhorrent; they're just harder to reproduce. In this case, however, I happened to be driving through Ohio and noticed this sign outside the men's room at a rest area.


It may be hard to read that smaller text, but basically it's using the larger words to make full sentences, like "you JUST have to see it to believe it." Whatever. Kind of a lame device, but not what makes this stupid.

Let me reiterate: this was outside the men's room. "Can you just hold it for 30 more minutes?" Um, why is that necessary? I'm about to walk into the men's room. I'm pretty sure the family can wait 30 seconds before we decide to randomly interrupt our scheduled trip to stop off at a waterpark. Who is this ad marketing to? Are there people who drive around with their swim trunks on in case they should happen to find themselves in waterpark country? Don't you sort of have to want to go to one in the first place? Also, take very careful note of the message: "Hold your urine for 30 more minutes, until you arrive at our waterpark!" Can't spell "waterpark" without "p," can you?

I don't know. Am I expecting too much out of a waterpark that names itself after one of the world's largest deserts?