"Frequently" "Asked" "Questions"

What's with the name?

"Who Are The Ad Wizards Who Came Up With That One?" is taken from a Saturday Night Live sketch about a game show for comedians called "Stand-Up & Win." The contestant Barry, played by Adam Sandler, keeps ringing in to ask, "Who are the ad wizards who came up with this one?" He does so for the Clapper, Chicken McNuggets, and beef jerky, being buzzed as wrong each time. For the "Final Jeopardy" equivalent, the question is "What is the deal with Oprah?" Barry writes, "Who are the ad wizards who came up with that one?"

So you guys don't think you're "the ad wizards?"

That's just shorthand. We probably could do a better job considering how much crap makes it onto the air, but we're not angling to get jobs in advertising. This is just a fun way for us to take out our annoyance on the ads that bother us the most.

How did this start?

Quivering P. Landmass saw a particularly annoying ad and complained about it to Windier E. Megatons, but Windier hadn't seen it. We thought it would make sense to have a blog where we could post the actual videos of ads, write something about them to get our aggression out, and then we could all go there and read what the others had posted. It was meant to make us laugh at the ads we hated, and really no more or less.

Quivering P. Landmass? Windier E. Megatons? Knitwear M. Groundhog?

These are taken from some of our favorite spam e-mailer names, allowing us to remain anonymous. It's not that we don't stand behind our opinions, but remaining anonymous allows us to post pretty much whenever and whatever. If we used our real names we might feel more of an obligation to self-censor, lest some future potential employer Google us and find out what we've been writing (and what times of day we've been posting). It's just better for our content, we think. If you think it's cowardly, well, sorry.

I hate [x ad]! Make fun of it!

We don't really do requests per se, but feel free to make recommendations in the comments. If we hate it too, and decide to write it up, we'll give you credit for introducing us to it.